Magazine Publishers research

• From my research i discovered there is a gap in the market when it comes to Funky house club music magazine as there doesn't appear to be a magazine that specialises in this genre. Therefore there will only be a competition with other well known music genres such as hip hop,indie and rock but there will be no rivals in this genre so there is a higher possibility of the magazine becoming successful.
• To distubte my magazine i researched both ipc media and Bauer media as theseare the two most well known magazine publishing companys. After doing various analysis of Q magazine i found Bauer distibuted this magazine due to its glamarous, materialistic, popular magazine which looks at artists of a pop,contempary genre. Ipc have distriputed magazines such as NME which is a well known rock/indie magazine which targets an audience who live aunti athority, rebelious lifestyle and go agaisnt the typical style and image. After this research i decided Bauer would be ideal to publish my magazine as it has other magazine which share a similair ideology and i would be able to create a music magazine which includes a strong elemenet of fashion which hasn't been done yet in the industry.

My magazine would be distributed in a number of convieniant stores such as supermakets or newsagents to attract both the upper and middle class. Distributing my magazine in supermarkets such as tescos and newsagents means i wouldn't nessasarily have competition with the same music genre as there is no or no well known magazine with this genre but there are a number of popular fashion magazines such as Vogue, Elle, Grazia ect and as my hybrid genre of music and fashion would be attracting the same type of audience.
Also a number of retail stores such as WH Smiths, John Lewis and also HMV as its a music magazine. I would also consider distributing my magazine at gigs and festivals such as V and reding as people at these festivals would have a strong interest in music.
Due to the genre of my magazine being funky house which is well known for being club music and having a strong coonection to Ibizia ,Aya Napa so i have considered distributing in travel agents.

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