My overall concept, of my magazine i will have the target audience of females as of the materialistic ideologies shown through the styling of my artist.
Although the styling of my artist i do not want to portray them as a sexual object or objectify women as is conventional in the media, i want to show them as successful and independant women.
I'm going to get inspiration for artists such as Cheryl Cole, and pixie lott but as I'm focusing on a girl group ive also got influences from girl bands such as Girls Aloud, Pussy Cat Dolls, so i will be able to get an idea of how to include there glamourous lifestyle and embody both music and fashion together.
Funky house has the demographic I want to convey which will be aspiration for success, wealthy, materialists and escapism which can be shown through funky house music of trance beats and there enthusiastic lyrics. My chosen target audience will be off both upper and middle class society due to upper class being able to afford this glamourous , and materilasitic lifestyle funky house promotes and middle class to be able to aspire to live this clubbing and wealthy life style. As this genre conveys this idea of living life to the fullest and easy going life style what I want to portray in my magazine. Due to the Ibiza clubbing element mainly associated with this genre this can also convey a rebellious, anti authority lifestyle which can then bring about the ideas of durgs, alcohol and going against the social norms. But as this rebellious lifestyle is using associated with the rock/indie genre my magazine will not heavily include this element of anti authority into my magazine.
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